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3 Strategies for Sales Growth in a Post-Pandemic World

May 02, 2022

The COVID-19 pandemic may be winding down, but its impacts on businesses across all industries aren’t going anywhere. We’re entering a post-pandemic world that has embraced hybrid work models, increased attention to telecommunications, and a shifting perspective on the importance of automation tools.

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Many of the lasting impacts of the pandemic present exciting opportunities for long-term growth. Sales teams have discovered that they don’t need to be at an office or visit potential clients in person in order to make a sale. Entirely new sales tactics have emerged and they’re not going anywhere.


Today, we’re going to explore three sales growth strategies that can help your team capitalize on the post-pandemic world. Read on to discover how your sales people can reach new heights of sales productivity.


1. Evaluate the Sales Process Changes Post-Pandemic

Did you used to rely on emails and in-person meetings to land new customers or clients? While time-tested and effective, the pandemic made in-person meetings impossible. Meanwhile, an influx of emails, such as Zoom invites and promos from other companies, made email less effective. 


Before going back to what you used to do, take the time to evaluate how your sales process has changed during the pandemic. Additionally, consider the new growth opportunities that emerged during the pandemic. 


For example, social media platforms have embraced selling products directly on the platform without having to visit another site, many business owners have prioritized investment in technology, and are focusing more on customer experiences. Can your product integrate this new sales channel into your workflow? 


Explore these new opportunities that might permanently change or enhance your sales process.


2. Leverage New Opportunities for Growth

COVID-19 changed the way people view all types of products and services. How has the pandemic changed the perspective of what you offer? It might be time to go back to basics and craft a new growth plan to capitalize on shifting perspectives. Crafting a new business growth plan can help alter your priorities for a post-pandemic world.


A great example of products with a radically changed perspective is any telehealth platform. Prior to the pandemic, telehealth platforms were a hard sell for doctors and healthcare facilities. However, they became essential early on in the pandemic. Now, many facilities have kept those platforms for patients that can’t visit the office. 


How has the pandemic changed the way customers view what you offer? Update your growth plan and marketing campaigns to capitalize on these changes.


3. Post-Pandemic Sales Strategies to Improve Efficiency

The pandemic changed the world of sales and embracing some of those changes can result in new strategies that actually make your team more efficient. While some sales people may need additional sales training, it’s well worth the investment to adopt digital tools or processes that improve efficiency. 


Automation can help create new sales workflows that improve efficiency. For example, a simple system that automatically adds new leads into your customer relationship management will save your sales staff countless hours per week. Another popular example is enhancing your email marketing campaigns to trigger new emails based on customer activity, completely removing the task from a sales person’s days.

Consider Working with a Sales Trainer for Added Growth

There are growth opportunities hidden within the changes you had to embrace due to the pandemic. Even though the pandemic is winding down, keeping your updated processes or workflows may be better than reverting to your old ways.


Are you a business leader struggling to discover ways to enhance your sales processes, and develop a business growth plan? Working with a sales trainer can help you address your business challenges, and find ways to reach new heights in a post-pandemic world. Contact me today to see how we can work together to grow your business.

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